Music Rights Without Fights Create the structure and discipline

Create the structure and discipline necessary to achieve radical results

Is 'having it all' an exhausting joke

• Listen to your body’s innate ALARM

SO WHAT WENT WRONG

Music Rights Without Fights Create the structure and disciplineEveryone loves music, so marketers want great tracks for their campaigns. Buying music is complex and few marketers or agencies truly understand how to broker licences with the music business. MUSIC RIGHTS WITHOUT FIGHTS will empower brand marketers and their procurement colleagues to: Understand how music rights work Learn about key cost drivers and how to control them Identify risk and how to reduce it Improve their bargaining position Secure