The Complete Guide to Book Publicity Wristbands A well-respected academic is found

A well-respected academic is found dead in a gentlemen's convenience cubicle at the British Museum

to make matters worse

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so that you can learn how to get there yourself

The Complete Guide to Book Publicity Wristbands A well-respected academic is foundThe nuts and bolts of book promotion are covered for fiction, nonfiction, hardcover trade, mass market, and trade paperbacks. Readers are told how to tailor campaigns to reach differing consumer, trade, and special interest audiences; how to pitch the media and arrange author tours with print, television, and radio interviews; and how to produce headline grabbing promotional events. Jodee Blanco has spearheaded campaigns for more than a dozen New York